Listen to customers?

"If I'd asked my customers what they wanted, they'd have said a faster horse"
Henry Ford. (Regarding the first car he ever built)

More quotes from Henry Ford.

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new" 
Steve Jobs.

More quotes from Steve Jobs.


Reality is never so black and white ... but still ...